The Journey of Mr. Nilambar Rath from Newsroom to being an Entrepreneur
Way back on 2009, when he was working as a key person in the core team that was managing the vision and action of the 12 channels News Network of Eenadu Television (ETV), at Ramoji Film City, Hyderabad, Mr. Nilambar wanted to come back to Odisha and start a new age media and communication company. His dream came true in 2011 December as he co-founded ‘OdishaLIVE’ and joined the emerging national trend among the first generation digital media entrepreneurs.
Instead of limiting his vision to the digital media content creation in the form of text news, Nilambar ventured into videos exploring the world of web and social channels, especially in a land like Odisha where digital was a word which was not known to many among the masses. However, in the journey, OdishaLIVE soon became a known platform to the Odia diaspora for capturing full HD quality videos with a focus on promoting the rich art, culture and traditions of Odisha. Today, the digital platform of OdishaLIVE, having its popular YouTube verified channel with 3 lakh plus subscribers and a leading News Portal, which is empanelled by Govt. of Odisha as Category-A web media serves news and entertainment content in the form of both text and videos reaching out to thousands of local and global audience, every day.
The text and video content of OdishaLIVE is also reaching out to a large audience base globally through its popular mobile content partner – ‘Dailyhunt’.
In the two and half decade long media career Mr Nilambar has travelled through the news world from Print to Television media and currently pursuing his passion in exploring the taste of digital media. With his vast newsroom experience and well social connect and commitment he has made OdishaLIVE a unique digital destination of India as far as preservation of information and knowledge on Odisha is concerned.
OdishaLIVE happens to be the frontrunner of digital initiatives from Odisha and is a purely a home grown brand catering to the Odia sensibility and sentiments. In fact, OdishaLIVE is widely followed by the Odia diaspora worldwide from US, UK, France, Italy, Middle East, South Africa, Germany, Nepal, Pakistan, Bangladesh, Jordan to name a few. The channel has garnered over 8 crore lifetime views till now and also has a strong social media following with more than 45 thousand Facebook likes.
Nilambar Rath is the Co-Founder, Managing Director and CEO the company ‘Academy For Media Learning Private Limited’, which apart from independent media content creation offers new generation media and communications services like documentary & corporate films production, content development and localization, social media management and live streaming etc. as a part of its business model.
The company, recognised as a Start Up under Odisha Start Up Policy 2016, is also empanelled under various Govt. departments like Bhubaneswar Smart City Limited, Odisha Tourism and international development agency like UNICEF, Odisha etc. for rendering high quality media and creative services. The clientele also includes UN Women, Govt. of Odisha, IOCL, NALCO, JSPL, IMFA, Swosti Group of Hotels, Birla Global University, CV Raman Group of Institutions among other noteworthy organisations.
Mr Nilambar Rath, a senior journalist, passionate writer, documentary filmmaker, media and communication expert and a new generation media entrepreneur, also keeps interest in teaching and mentoring and visits various universities and media skill institutions to give away his experience to the new generation media, communication and digital professionals.
OdishaLIVE runs its studio at Bhubaneswar and having a young and bright team which promises to deliver a wide range of services under the domain if media, creativity and digital.
Apart from news and other content platforms ‘OdishaLIVE’ has also developed two unique digital platforms to capture and disseminate information on the life and times of two most illustrious Odia personalities namely Madhusudan Das (www.madhusudandas.org) and Biju Patnaik (www.bijupatnaik.org).
The company, under the thought-leadership of Mr Nilambar also organises some signature events of its won in the domain of media connecting to the contemporary Odisha.
OdishaLIVE Media Network
News Portal: www.odisha.live
Video Portal: www.odishalive.tv
YouTube Verified Channel: www.youtube.com/odishalive
Facebook Page: www.facebook.com/odishalive
Media Services portal: www.oldigital.in