Web and Social Media Management: A Brief Intro
Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Web and Social Media Management: Online Digital Marketing
The major difference between offline marketing & digital marketing is that the latter can be measured and all key metrics tracked. Online marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities the most common categories are listed below.
Channels of Digital Marketing:
- PPC (Pay Per Click) Paid Promotion
- SEO (Organic)
- Email Marketing
- Online Reputation Management
Web and Social Media Management: Services offered by OL Digital
- Website Management
- Content Support for Website
- Social Media Management
- Social Media Campaign Planning & Strategy
- Google AdWords PPC
The website is the face of a company in the digital arena. Hence it goes without saying that a good and impressive website is the first requisite for a company to sustain in the online or digital sphere. OL Digital works with reputed clients for whom we have built and managed websites. The company provides cost effective value-based services in the field of website building and maintenance. It includes everything from the domain name to the look and feel and internal workings of the website as per the client’s taste and requirement. Websites can be built a fresh as well as can be managed on an annual maintenance contract (AMC) basis.
Content Support for Website
A website always needs good content to drive the point that the advertiser or the company seeks to make. Hence quality content in various languages is of utmost importance to the brand as well as the website. With a tram of experienced content writers and editors armed with huge industry experience, we at OL Digital provide a great package of content development, localisation and delivery mechanism for your website to help you stay ahead in the brand game.
Social Media Management & Optimization Services
Social Media has emerged as the biggest game changer today in the industry. Armed with their smart phones, consumers young and old are eager to get associated with brands who have a god social media presence across platforms like YouTube, Facebook, Twitter and Instagram to name a few. A good social media handle is a must for a successful company as well as an upcoming start-up. Social media is being used globally by multinational corporations, development agencies, nor for profit organisations as well as government departments and other private and professional agencies to reach out to the masses and ensure better delivery of products and services and also aid in good governance and grievance redressal. OL Digital has been working with government and non-government and corporate organisations and has been developing and managing social media handles. Individual handle creation to management we do it all. YouTube page, Facebook page, Facebook profile, LinkedIn profile, Instagram and Twitter handles can be created and managed for the clients.
Social Media Campaign Planning & Strategy
A carefully designed social media campaign is the most sought-after thing in the market today. Individuals, Brands and Corporations around the world are running after good social media campaign planning and strategy making firms to boost their online presence and have a better customer experience. Better user reviews in turn lead to more buying and collective earnings for the company/brand. OL Digital works with a variety of experts from the digital media domain with a vast expertise of all sorts of advertising world and brand promotion strategy. Our team of experts are industry leaders in brand strategy, image building, promotion planning exercises and publicity campaigns to give an edge to your brand promotion and social media campaign planning and strategy.
Google AdWords PPC
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works. OL Digital armed with a team of digital and social media experts is the right choice for you to fulfil your digital plans from start to finish.